Breathing new life into an elevated brand
After 20+ in the industry, Helen's original branding was outdated and unremarkable. To appeal to her clientele and better represent her expertise, a new logo and brand identity was nothing short of necessity.
GOAL NO. 1
Emphasize the elegance, experience, and expertise of Babilla Designs
GOAL NO. 2
Connect with a high-end, mature, and predominantly female audience
GOAL NO. 3
Communicate establishment & traditionality within a modernized logo
