
Logo, Brand, & Website Development
As a licensed registered dietitian who previously struggled to have a healthy relationship with food, Jourdan now aims to promote the concept of nutritional freedom by empowering her clients to discover what eating habits work best for their specific body.
project goals
Highlight her credentials as an RD, establishing her as a legitimate business owner
Create an approachable brand that emphasizes her personal approach and involvement
Incorporate refined modernity alongside natural, down-to-earth brand elements


To balance out the modernity of the unique logotype and communicate her relatable approach, the icon was crafted as a handmade sketch.



